National Student Advertising Competition


How the NSAC Works

Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

The Structure of the NSAC Competition

The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. Year after year, some districts will have as many as 22 teams competing. More than 150 colleges and universities take on the NSAC challenge each year on a national level.

The competition is governed by the AAF Education Services department and the AAF Academic Division, a group of advertising educators and practitioners from across the country, who oversee the policies and procedures of the competitions. These members ensure that there is a level playing field and that the competition demonstrates the highest academic and professional standards.

This Year’s Competition

The District 9 competition will once again be held in Kansas City. The competition is April 13-14, 2017. More details will be posted as the date gets closer.

For More Information

Contact 1st Lt. Governor Michael Johnson at michael.max.johnson@gmail.com or 402.570.9955 or visit the NSAC AAF site page. 

Important Dates

January 13, 2017
Dealing to submit your school’s Intent to Participate AND to renew your college chapter.

March 24, 2017
Plans books uploaded to OneHub by 5 pm Eastern, no exceptions.

April 13-14, 2017
District 9 competition held in Kansas City.

May 4-5, 2017
Semi-finals held remotely via Adobe Connect.

June 8-10, 2017
NSAC finals during ADAMERICA, the AAF’s national conference at the Roosevelt Hotel in New Orleans.



2016 Webster University

2015 University of Northern Iowa

2014 University of Nebraska – Lincoln

2013 University of Nebraska – Lincoln

2012 University of Nebraska – Lincoln (First place at national)

2011 University of Nebraska – Lincoln (Sixth place at national)

2010 University of Nebraska – Lincoln (Fourth place at national)

2009 University of Nebraska – Lincoln

2008 Webster University

2007 Webster University

2006 Webster University (Second place at national)

2005 Saint Louis University

2004 Southwest Missouri State University (Tenth place at national)

2003 Southwest Missouri State University (Eight place at national)

2002 Webster University (Seventh place at national)

2001 Webster University

2000 University of Nebraska at Omaha

1999 University of Nebraska at Omaha

1998 Iowa State University

1997 Morningside College

1996 Southwest Missouri State University

1995 Morningside College

1994 Washington University

1993 Southwest Missouri State University

1992 Southwest Missouri State University

1991 University of Missouri

1990 Northeast Missouri State University

1989 University of Kansas

1988 Iowa State University

1987 Iowa State University

1986 Iowa State University (First place in national)

1985 University of Missouri

1984 Iowa State University (Fourth place in national)

1983 University of Kansas

1982 University of Missouri (Third place in national)

1981 University of Kansas

1980 Washington University

1979 University of Missouri (Third place in national)

1978 University of Missouri (Third place in national)

1977 University of Kansas

1976 Kansas State University

1975 University of Missouri