In the summer of 1980 a group of industry professionals gathered at Nino’s Restaurant in Waterloo. When the food had settled, these business leaders reorganized the old “UNI Sales and Marketing Executives Club” to become the Marketing, Advertising & Communication Professionals of Northeast Iowa (MAC). The organization was formed to allow those in the marketing, advertising, communications, public relations and sales fields to continue their professional growth, build strong relationships, make members aware of current legislation, provide service within our community and promote the importance of our professions.
As the organization expanded over the years, the decision was made to align MAC with the American Advertising Federation (AAF). The club became a local affiliate of AAF, a national organization of over 50,000 advertising professionals that was founded in 1967 to promote, protect and defend advertising interests. The AAF is the only national advertising association that brings together all segments of the industry. The club name changed to American Advertising Federation – Cedar Valley (AAF – Cedar Valley) to reflect the affiliation to the national organization.
Membership in AAF – Cedar Valley is open to business people involved in the planning, implementation, management and administration of advertising, marketing, sales, public relations and communications. Educators and students in the same fields are also highly encouraged to attend.
American Advertising Awards